Audi R8 TV Campaign: "The Slowest Car We’ve Ever Built!"

Audi is initiating a new media campaign to support the sales launch of the new R8 high-performance sports car in the UK market. The 90 second long film will bear the motto “The Slowest car We’ve Ever Built” highlighting the ‘hand-intensive’ build process that goes into every R8.

The German carmaker will spend more than £6 million ($12.2 million or €8.6 million) in the campaign representing the largest investment ever made by Audi UK in the launch of a new model. The multi-channel campaign will break cover on October 17 during the England vs Russia football match on Sky Sports One. From November 16, the commercial will also be aired in cinemas across the UK.