Brooklyn Designer Creates Autodromo Watch Line Inspired by Car Instrument Gauges

Bradley Price is 31-year-old product designer from Brooklyn, New York, with a special passion for cars and a pretty creative mind. Combine those two and you get an interesting mix.

A couple of years ago, while driving his red 1983 Alfa Romeo GTV6 2.5 (yes, he's our kind of guy), Price had an inspiration: design a line of watches loosely inspired by sports car instrument panel gauges. Upon returning home, Price went to the drawing board and began rendering watch faces based on car gauges he admired.

The Brooklyn native continued to work on the designs of both the watch faces and casings and ended up creating a new company named Autodromo for his products.

“There are so many wonderful gauge designs from the 1960s and ’70s that I love,” Price told the New York Times in a recent interview. “I did some research and saw that no one was doing that for watches.”

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Marchionne Gives North America Priority Over Europe for Alfa Romeo's Future Plans

Fiat-Chrysler CEO, Sergio Marchionne, announced that he will appoint a boss for the Alfa Romeo brand exclusively for the North American market. This is because the Italian carmaker’s return to the US after a 17-year absence will be his top priority, relegating Europe, in which Alfa’s sales are disappointing, to second place.

“We are going to target the US market first and work our way back to Europe”, Marchionne said in an interview with Autonews Europe. “We have run market tests on the desirability of the Alfa brand in the US and, not withstanding our long absence from the market it’s still one of the best brands in the world. I think we need to go back and grab it.”

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Dutch Man Builds Alfa Romeo GTV Bi-Motore with Two V6 Engines and 487HP [with Videos]

“What do you do when the power of an engine is no longer sufficient?” asks Stephan Lenior, the man behind Squadra Tuning, on his company’s website. While the solution for the majority would have been a heavily modified or perhaps a completely different engine altogether, for the owner of the Alfa Romeo tuning company based in Holland, the answer to that question was far more radical and complex.

To make a very long story short, Stephan’s solution to u the performance of his Alfa Romeo GTV V6 involved the fitment of a second six-cylinder engine at the back. Easier said than done of course, with the project turning out to be a rather complicated and time-consuming process.

Stephan documented the entire build on his company’s website and if our Google’s translation is correct (any help from our Dutch speaking readers would be appreciated, especially on the matter of the transmission), Stephan took a 3.2-liter V6 along with the sub frame and suspension bits from an Alfa Romeo 166 and placed them in the rear section of the Italian coupe. Together with the GTV’s front-mounted 3.0-liter V6, the two engines produce a combined output of 487-horsepower.

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Alfa Romeo GTV High Class

Alfa Romeo GT Cloverleaf

Part of the Fiat Group since the mid eighties, the Italian Alfa Romeo Car Company was created in 1910 in Milan. Originally the Societa Anonima Italiana Darracq (SAID) company, the group was first founded in 1906 and was located in Naples. Behind the group was the French Alexandre Darracq firm, and Italian investors, with Alexandre Darracq later deciding to move the company to Milan, where a new eight thousand square yard factory was created to house the new automobile company. One of the Italian investors, the aristocrat Ugo Stella, decided to form the new A.L.A.F Company due to lagging sales of the Italian Darracq cars.

Alfa Romeo Spider

Falling to financial free fall after the war contracts had ended, Nicola Romeo parted with the company, leaving the government to intervene in the market place to save the manufacture. The company continued to make high end exotic cars for wealthy clientele. World War Two saw the factory bombed, shattering the company's finances, which resulted in Alfa Romeo in desperate times, unable to produce a company profit. The time for mass production of smaller and less luxurious cars was on the cards, seeing the introduction of the Giuliette series of cars.

1972 Alfa Romeo GTV GTAm Race

Alfa Romeo is a name synonymous with top-notch Italian car manufacturing. Many of its cars have achieved iconic status, becoming popular in both the automotive industry and global pop culture. But of all the Alfa Romeo cars ever produced, one stands out as an icon everybody can recognize: The Spider.

Alfa Romeo GTV 2000 1974

The Alfa Romeo 156 started out as an unassuming compact executive car. But over the years, it has gone to many aesthetic and engineering changes, turning it into a very popular choice for Alfa fans. Combining retro and modern on the outside, and traditional Italian sports car stylings on the inside, the 156 is a choice for the sophisticated Alfa Romeo fan who wants to let out an inner craving for speed every once in a while.

Alfa Romeo GTV-6