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Showing posts with label Mitsubishi Mirage. Show all posts
Showing posts with label Mitsubishi Mirage. Show all posts

Wednesday, November 30, 2011

New Mitsubishi Mirage is a No Frills - Low Cost Entry in the Small Car Segment


You'd think that with the rise of the Korean auto industry, a troubled Japanese carmaker like Mitsubishi would up its game and even take some risks to gain a competitive edge.

Instead, Mitsubishi goes and creates the Mirage – quite possibly, the most bland looking city car in the market today…

But perhaps that was Mitsubishi's plan all along […] as the company claims that the design of the small subcompact model "was focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission."

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Wednesday, November 9, 2011

Mitsubishi's New Low Cost Mirage Supermini Pops up Ahead of Tokyo Motor Show


Standing alongside the Mitsubishi Concept PX-MiEV at the 2011 edition of the Tokyo Motor Show will be the production version of the Japanese firm's Global Small Concept that was first shown in Geneva earlier this year.

The Mirage is a new B-segment size model developed for emerging markets. The low-cost five-door hatchback measures 3,710mm long, 1,665mm wide and 1490mm high, with the company claiming that, it provides "a comfortable interior space for five adults".

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