We also discovered a somewhat incomplete table on Cadillac's consumer website, which compares the ATS 2.0-liter Turbo to the new 2012 BMW 328i that's powered by a 2.0-liter force-fed four as well.
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According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.
The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.
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Sure, it can be a measure of a car's handling abilities in extremes. In everyday driving, however, other things are much more important – unless your name is Walther Rorhl or you are a test driver.
Looks are important, and handling and ride even more so. Safety is, of course, paramount. Have you ever considered another aspect that is omnipresent whenever you turn on the ignition key?
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And if there's one thing GM's premium brand has been touting about the ATS more than anything else since it began teasing the car last summer, it's the fact that it's handling and driving dynamics were honed at the Nürburgring race track in Germany, which as most of you already know, is nicknamed "The Green Hell".
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For the fourth episode of the series, the wreath and crest brand takes us on a trip behind the scenes of the car's world premiere at the Detroit Motor Show.
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The design is what you'd expect from a 21st-century Cadillac, full of sharp creases and vertically stacked rear lights, with the exception of the headlights that extend back into the front fenders.
The interior offers a few surprises as well, including the instrument panel with a reconfigurable 5.7-inch display, though some of us found the center console and steering wheel bearing a passing resemblance to the Chevrolet Cruze.
Another highlight of the interior is the Cadillac's new CUE technology that pairs entertainment and information data from up to 10 Bluetooth-enabled mobile devices, USBs, SD cards and MP3 players with a vehicle infotainment system that includes an eight-inch LCD multi-touch sensitive screen.
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The ATS sedan is perhaps one of the most important projects in the last decade for Cadillac as it offers the wreath and crest brand its first true rival against the almighty BMW 3-Series as well as the successful Audi A4 and Mercedes-Benz C-Class models.
On the outside, the ATS looks exactly like what we expected: an offspring of the new XTS and the CTS in a mid-size sedan package. It's also surprisingly close to the rendering sent to Carscoop by one of our readers, Josh Byrnes.
As for the interior, we can't but help note the similarities in the design of the center console and steering wheel with the…Chevrolet Cruze. However, the Cadillac does get its own set of gauges if that's of any consolation.
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And it couldn’t come at a better time as Cadillac will reveal the new ATS in the flesh at the 2012 North American International Auto Show in Detroit next Monday on January 9.
Josh stated that he designed the rendering based on the details seen on the various camouflaged prototypes as well as the single teaser picture showing the sedan model's profile.
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"There's no other facility in the world like this. You can accomplish more in one lap around the 'Ring than you can running probably a dozen tracks in the U.S." says David Mikels, energy and powertrain integration engineer for the Cadillac ATS.
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The 2.0T is a different engine than the one used on the current Buick Regal GS, with the ATS being the first GM model to receive the force-fed powerplant.
“This engine is the perfect match for the new ATS, which will be a refined performance luxury sedan,” said Don Butler, Cadillac vice president of Global Marketing. “The 2.0T has an exceptionally smooth and responsive power curve that will make the ATS nimble, quick and fun to drive.”
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Today, we learned that General Motors is planning four world premieres but for now, the company will only tell us about one of the vehicles it will bring to Detroit, the 2013 Cadillac ATS, which is aimed squarely at the entry-level premium sedan segment rivaling the likes of the new BMW 3-Series and the Lexus IS.
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The rejuvenated wreath and crest brand stresses that all engineers working on the upcoming ATS were "handpicked based on their roles in developing other top Cadillacs" and "how well they can drive and evaluate cars on grueling test tracks".
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After a general teaser and the first episode, Cadillac has now released the second part of its video series, which documents the team of drivers and engineers that put Cadillac's new BMW 3-Series saloon contender through its paces.
Hop over the jump to get a look of the new video.
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The Detroit-based company's goal of course is to associate the ATS with its German competition, and specifically the new BMW 3-Series.
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Cadillac may have lagged in this department, especially when compared to its top rivals, but from next year, the Detroit company plans to more than make up for it.
Today, Cadillac unveiled the first interior shots of its DTS- and STS-replacing saloon, the upcoming XTS. However, contrary to standard practice, it didn't focus on the quality or the abundance of space. Instead, it revealed its new CUE (Cadillac User Experience) infotainment, navigation and communication system that will launch in 2012 in the XTS, the ATS and the SRX crossover.
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While Chevy's team was trying to record a fast lap around the "Green Hell" with the Camaro ZL1, Cadillac engineers brought the upcoming ATS sports sedan to the "Ring for a two week-long trial in September.
GM published a new video that provides us with an inside glimpse of the testing that took place and which you can watch in the clip below.
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The upcoming 2013 Cadillac ATS, with which General Motors wants to compete directly with the German competition in the premium compact sedan segment, will be one of the latest American models to make use of smaller displacement engines.
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And just in case you're wondering, the introduction of the ATS will lead to a larger next-generation CTS to better compete against cars like the BMW 5-Series and the latest Lexus GS.
Our scoop photographers captured the 2013 Cadillac ATS while testing in Europe. Even though the prototype is clothed in camouflage, we manage to get a taste of the car's size as well as Cadillac's edgy design language with prominent creases running along sides and the front and rear ends of the ATS.
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The Detroit carmaker is now developing a brand new competitor for the 3-Series from the ground up based on a rear-wheel drive platform. The entry level Cadillac is codenamed ATS and it is destined to enter production next summer (2012).
We've been following the news for a very long time but General Motors is finally ready to give us our first taste of Cadillac's new entry in the premium sport sedan segment codenamed ATS with the release of an official –albeit shadowed- photo.
The new entry-level Cadillac which may or may not keep the ATS moniker when it arrives in the market next year, will go up against Germany's finest including the BMW 3-Series, Audi A4 and Mercedes-Benz C-Class as well as the Lexus IS range.