Chevrolet Goes Big for Super Bowl with Five New Ads

GM's Chevrolet division will have a huge presence at this year's Super Bowl game as it plans to air no less than five commercials focusing on the Camaro, the Sonic and the Volt.

These include the "Needing Getting" music video for the Sonic from the band OK Go that will air during the pregame program, the "Aliens" spot showcasing the Volt, the "Chevy Happy Grand" with the Camaro Convertible, the "Sonic Anthem" that chronicles the sub-compact's stunts, and the "Joy", again with the Sonic.

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2012 Chevrolet Sonic Recalled as Some Cars May be Missing…a Brake Pad!

General Motors has found itself in a somewhat embarrassing situation as the Detroit-based automaker revealed that some examples of its newly launched 2012 Chevrolet Sonic subcompact model might be missing an inner or outer front brake pad.

The automaker said it became aware of the problem on November 29 when a customer brought a 2012 Sonic into a dealership complaining about noises coming from the brakes. The company noted that here are no known crashes or injuries related to the issue.

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Skateboarder Rob Dyrdek Kickflips a Chevrolet Sonic Like a…Skateboard [Videos]

Professional skateboarder Rob Dyrdek joined forces with GM's Chevrolet brand for a daredevilish car stunt to promote the launch of the new Sonic sub-compact, and the result was pretty impressive.
The 37-year old American skateboarder swapped his four-wheel plywood board for the five-door Sonic to perform a 360-degree “kickflip”, which employed two 50-foot ramps, one to launch off and the other to land the car on. And did we mention that there was a giant skateboard positioned between the two ramps?

New 2013 Chevrolet Sonic RS is All Show, Little Go, will Debut in Detroit

When General Motors previewed the Chevrolet Sonic series with the Aveo RS Concept at last year's North American Auto Show, the company also hinted at a spicier version inspired by the study.

Following the launch of the regular Sonic models, Chevrolet has now revealed the production Sonic RS that will go on sale late next year after making its world premiere at the Detroit Motor Show in January.

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Revenge of the Nerds: Chevy Gives “Socially Influential” People Free 3-Day Sonic Test Drives

Providing a free ride to influential people is a tried and tested method that carmakers employ to generate publicity about a model. Sports players and socialites, however, now have to take a back seat to people with a great influence on social media.

What exactly does this mean? Well, General Motors has enlisted the services of a company named Klout. This company ranks a person’s “social influence” and then runs a sampling program providing said person with certain “perks” – in GM’s case, a 2012 Chevrolet Sonic.

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All New 2012 Chevrolet Cobalt Revealed in Production Form, will be Available in 40 Countries

The Chevrolet Cobalt may be dead in the States where it was successfully replaced by the Cruze sedan, but the nameplate lives on in the rest of the world.

After the debut of the concept version at the Buenos Aires motor show this past summer, General Motors today introduced the final production 2012 Cobalt that will eventually go on sale in 40 countries across Europe, Africa, the Middle East and South America - but not North America.

In addition to Brazil, which is the first country to receive the new Chevrolet Cobalt, the car will be produced in three more factories around the world, though GM did not disclose any more details on the locations.

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Sonic Boom: Chevy Rocks the SEMA with One More Concept of its Subcompact Model

The 30 or so Sonic and Cruze concepts along with the numerous Camaro project cars that have been presented at this week’s SEMA Show, haven’t stopped the flow of new Chevrolet exhibits in Las Vegas.

As you can probably guess by its name, the Sonic Boom is all about sound. The subcompact model features an audio system developed by Chevrolet and Kicker with its design and component placing said to be inspired by jet engines.

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Chevy Teams Up with AMA Champion Ricky Carmichael for Special Edition Sonic

If you are even remotely interested in two wheels, then you know who Ricky Carmichael is as he has been crowned American Motorcycle Association champion no less than 15 times –the first before he was 20 years old.

Since 2007, Carmichael entered the NASCAR Camping World Truck Series. Now he has teamed up with GM and Chevrolet to create the Sonic All Activity Vehicle – Ricky Carmichael Concept for the 2011 SEMA show.

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SEMA Preview: GM Shows Tuned Sonics, Announces Cruze Concepts

General Motors is counting on its revised portfolio of small cars to further increase its sales in North American, and at next week's SEMA aftermarket show in Las Vegas, the Detroit-based automaker will showcase the personalization possibilities for its sub-compact Chevrolet Sonic and the Cruze sedan with a plethora of concepts.

For the time being, GM has shared some initial details on some of the concepts it will display in Las Vegas along with a handful of pictures of two customized Sonic hatchbacks.

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New Chevy Sonic with 1.4L Turbo gets 40MPG on the Highway, 1.8L Returns 35MPG

General Motor has released the official EPA fuel economy estimates for the new 2012 Chevrolet Sonic sub-compact, which officially joins the 40mpg club.

When equipped with the 1.4-liter turbocharged four-cylinder engine that delivers 138-horsepower and 148 ft.-lbs. (200 Nm) of torque, the 2012 Sonic returns an EPA-estimated 40 mpg on the highway and city fuel economy of 29 mpg. The 1.4 Turbo is offered exclusively with a 6-speed manual.

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Missed Opportunities Warehouse: Bizarre New Ad for Chevy Europe

In the same warehouse where the Ark of the Covenant is purportedly stored, all of the world’s missed opportunities are held in a sort of limbo, no doubt waiting for sweet release at the hands of Irina Spalko.

What you may not realise until the last twenty seconds (assuming you’re seeing this ad for the first time and didn’t look at the title of this post) is that it’s a TV commercial for Chevrolet’s European arm.

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GM’s Holden Readies Rebadged Chevys for 2011 Melbourne Auto Show

It’s a global economy we live in and as such, it doesn’t come to much of a surprise when we see the same vehicles launched under different brands and names in various parts of the world.

Of course, it would be somewhat unfair to Holden if we didn’t mention that it has played a key role in the development and design of several GM products including the 5-door Cruze that will be show in pre-production trim at the 2011 Australian International Motor Show (AIMS), which takes place in Melbourne from July to 10.

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2012 Chevrolet Sonic Priced from $14,495 as a Sedan, $15,395 as a Hatchback

GM has just released pricing information on its North American replacement for the Chevrolet Aveo, the new Sonic. When the subcompact model goes on sale in the U.S. this fall, it will be available in four-door sedan and five-door hatchback body styles with prices including destination to start from US$14,495 and US$15,395 (€10,290 - €10,930) respectively.

There are three trim levels, LS, LT and LTZ. The base models are offered with a naturally aspirated 1.8-liter four-cylinder engine rated at 135HP, coupled to a standard five-speed manual or an optional six-speed automatic transmission priced at $1,070.

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GM Unveils New Chevrolet Cobalt Sedan Concept at Buenos Aires

Here in the good ‘ol US of A, General Motors replaced the Chevrolet Cobalt compact car with the new Cruze sedan. In South America, however, it’s another story as the Detroit brand has given birth to a new Chevy Cobalt that is being revealed in pre-production form at this week’s Buenos Aires Motor Show (June 17 to 26) in Argentina.

Developed by General Motors Technical Center in South America, the four-door sedan Cobalt Concept is slated to enter production within the next year. GM’s press blurb doesn’t mention anything about the Cobalt’s underpinnings, but judging from the size of the car, it appears to be based on the Chevy Sonic (Aveo in Europe) saloon.

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Chevrolet Releases Mega Gallery of European Market 2012 Aveo Hatchback and Sedan

This past January at the 2011 Detroit Auto Show, General Motor unveiled the new Chevrolet Sonic in final production form. Available in both five-door hatchback and four-door sedan body styles, the Sonic will reach U.S. showrooms this fall. In Europe, however, GM will continue to use the Aveo nameplate when its supermini goes on sale later this summer. Read more »

Chevrolet Sells 1.1 Million Vehicles Worldwide in Q1 2011 Recording its Best First-Quarter Results Ever

Driven by the new Cruze sedan and the globalization of the Chevrolet name, sales of GM’s brand in the first three months of the year reached 1.1 million vehicles worldwide, which is the best first-quarter results in the company’s history. Compared to the first quarter of 2010, Chevrolet recorded a 15 percent increase in sales this year.

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After Tsunami, American Automakers Looking for Home Turf Sales Boost

According to CNN’s Fortune and simple, cold-hearted business logic, now is the prime time for American manufacturers to take advantage of recent catastrophic events and pounce on their home market's consumers. A lack of Japanese parts (or entire vehicles), in conjunction with a strong yen and ever-improving American small cars, has given Ford, GM, and Chrysler a potential sales pick-me-up as we stroll into the summer months.

Two of the three factors which will help American manufacturers' sales stem directly from the tsunami in Japan a month ago: factory shutdowns have limited parts/vehicle availability, while the yen gained value as the Japanese are expected to repurchase some currency for disaster mitigation.

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Chevrolet Introduces Z-Spec Accessories for 2012 Sonic

No, Coca-Cola has not turned Chevy’s upcoming Sonic subcompact into a mobile marketing tool for carbonated soft drinks. What you see pictured here is a Z-Spec accessorized 2012 Sonic and it will debut at the New York International Auto Show to officially launch Chevy’s new line of aftermarket bits that will be available before the end of the year. Chevrolet gave us our first look at its new accessory lineup with the Z-Spec concept versions of the Cruze, Spark and Volt at the 2010 SEMA show.

For the new Sonic, which replaces the Aveo in the States, the Z-Spec range will initially focus on cosmetic improvements.

Available bits will include a full bodykit comprising of front and rear aprons, rocker panel extensions and a silver exhaust tip, contrasting mirror caps and roof spoiler, contrasting upper and lower grille surrounds and a body graphics package like the one you see here.

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VIDEO: Chevrolet's Designers Talk About the 2012 Sonic

Revealed for the first time here in North America at the 2011 Detroit Auto Show, the 2012 Chevrolet Sonic will replace the Aveo as GM's new subcompact model, while retaining the Aveo nameplate in Europe and other international markets. In this latest video, the firm's designers discuss the styling features of the Sonic, highlighting the motorcycle elements featured in both the sedan and hatchback. According to Design Director John Mack, the aim was to create "a youthful, spirited car, one that stands out in the market". For the complete walk-around check out the video after the break. Read more »

Chevrolet Sonic Z-Spec Concept Bows in Detroit

Making its world premiere alongside the regular variants of the all-new Chevrolet Sonic sub-compact at the Detroit Show today is a Z-Spec-badged concept study of the five-door hatchback model.

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