Peugeot's Interactive Short Film Asks a Question Nobody Really Cares to Answer [NSFW]

"What if you let your body drive?" is the name of Peugeot's new interactive short film that's supposed to campaign about the freshly launched 208 supermini, though you won't actually see the car until the very end of the seven minute-long video and only for about 20 seconds.

That's not to say the clip isn't interesting to watch, it's just that there's not much to connect it with the 208...

The film shows a man running around naked for the most part and getting himself into all sorts of bizarre situations after his girlfriend caught him with another woman. Given the amount of rear-end nudity (the front grille has been blurred out) in Peugeot's film, we'll have to warn you that it's definitely not for work.

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Peugeot Officially Unveils New 208 Supermini Ahead of Spring 2012 Launch [Photos and Video]

After yesterday’s leak of the first pictures of the new Peugeot 208, the French company went ahead and officially revealed its brand-new supermini that will replace the current 207 series.

The A9 project, which is the new 208’s internal designation, is very important for Peugeot as it will compete in the highly competitive European B-segment rivaling the likes of the Ford Fiesta and Toyota Yaris.

Its significance for Peugeot is evident in the marketing tag applied by the company's management: “Re-Generation”. The French firm's Marketing and Communications Director, Xavier Peugeot, said: “The 208 is a new illustration of the marque’s project launched two years ago, representing a new stage in Peugeot’s desire to drive itself towards even greater modernity.”

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Tintin Endorses the Peugeot Brand

Very soon, one of the most well-known characters in the magical world of comic books, Tintin, will come to life through Steven Spielberg's 'The Adventures of Tintin: The Secret of the Unicorn' film that will be released in European theatres next week with the U.S. to follow on December 23.

One of the official sponsors of the 3D animated movie is French carmaker Peugeot. The automaker has developed a comprehensive campaign around the world of Tintin through a series of print, radio and television advertising shown in more than 20 countries in Europe, North Africa and even Asia.

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Video: Le Gendarme de Paris…

When Sergeant Ludovic Cruchot (played by the great Louis de Funès) and the rest of the protagonists of the Le gendarme film series terrorized the French roads with their crazy antics and car chases, it was extremely fun to watch.

But something tells us that the pedestrians seen in this clip, which was shot in a crowded district of Paris, France, were far less than amused with the police man behind the steering wheel of this Peugeot 308 307. Follow the jump to see why.

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Point, Click and Hold: Peugeot’s Novel Ad Campaign Makes Users Concentrate on Their Computer Screens

Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?

If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.

So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.

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Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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Belmondo’s Chase Scene from Le Professionnel (1981)

Georges Lautner’s 1981 action-thriller Le Professionnel is about a French Secret Service agent betrayed by his employers and left to rot in an African prison camp. After breaking out and returning to his native France, the agent (played by Jean-Paul Belmondo) begins plotting his revenge against the people who set him up. In this scene, Belmondo is attempting to outfox the French Secret Service agents following him.

Belmodono’s car is the red Fiat 131 Supermirafiori while his rivals are driving a black Peugeot 504. There are a couple of 180 degree turns, a handful of nice pit manoeuvres and the prerequisite shot of the Eiffel Tower for the non-Gallic viewers. The chase eventually moves to the grounds of the Palais de Chaillot, where we discover just how overused that, “driving a car down some stairs,” thing was before Jason Bourne got around to it.

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VIDEO : 2011 Peugeot 308 Facelift Commercial is the Next Best Thing to a Wet T-Shirt Contest...

You can never get it wrong when casting attractive women in commercials, right? That's what the people from Peugeot must have thought when they commissioned this TV ad for the restyled Peugeot 308. The car plays a very marginal part in the commercial, with the 30-second long footage being dominated by the Peugeot's owner, an attractive young lady who walks with no umbrella in the pouring rain just to get to her beloved 308. Not the most creative of ads, but at least the people from the casting department did their job.

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New TV Ad Shows Peugeot 508 in Motion

Peugeot has released the first full-length TV ad for its flagship 508 sedan that will have its world premiere at the Mondial de l'Automobile (Paris Motor Show) at the end of the month. The 508 sits snugly between the soon-to-be-discontinued 407 and the already defunct 607 range in terms of size.

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Honda CR-Z and Peugeot RCZ in Diesel vs Hybrid Duel [with Video]

In Europe, Honda's CR-Z hybrid hot hatch isn't the only eco-friendly sports car available to buyers of average means. One of the most recent arrivals in the category is Peugeot's striking RCZ sports coupe that is offered with a frugal 2.0-liter diesel engine.

Two cars, two different approaches on the same topic. But which one is better? To answer this question, British magazine Auto Express took both sports cars and tested them to see which one comes on top in typical everyday use.

If you read between the lines - or in this case, the tester's words, the RCZ is a better car picking up the title in fuel economy, performance, interior styling and quality, as well as exterior looks. But -there's always a but, isn't there?- the entry-level RCZ Diesel costs £5,251 [about US$7,900 or €6,500] more than the basic CR-Z, which ultimately makes the comparison unjust.

Video and some quick facts we gathered on both cars after the jump.

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VIDEO: Peugeot SR1 Roadster Concept in Some Virtual Action

A couple of weeks ago Peugeot released the first official photos of its new SR1 hybrid roadster concept that signals a fresh design direction for the French automaker. Now, the company has published a digital promo film that shows the tow-seater hybrid model in some virtual action. Check it out after the jump.

Merci for the tip A. Knesal!

VIDEO: New Peugeot 5008 Compact MPV

Strengthening its position in the highly competitive compact MPV sector in Europe, the PSA Peugeot-Citroen recently swiped the covers off the all-new Peugeot 5008 people carrier that is set to go on sale in the autumn after a premiere at the Frankfurt auto show in September. The 5008 that will be offered in five- and seven-seat configurations will compete directly with the Renault Scenic and Grand Scenic and Opel Zafira MPVs as well as its sister company's Citroen C4 Picasso and C4 Grand Picasso models. Click here for our detailed article on the French MPV or hit the jump to watch the first official promo video of the 5008.

VIDEO: Peugeot's Funky Nude Parade Surprises Londoners

The things marketers and advertisers come up with to capture the attention of consumers, never cease to amaze us. To celebrate the launch of the new 308CC coupe-convertible in the U.K., Peugeot decided to offer Londoners a 'rude' wake-up call in the morning rush hour with a team of 308 seemingly naked people wearing only a blue scarf. However, to the dismay of many, Peugeot's commuters weren't actually naked as they were wearing specially made bodysuits mimicking the color of the human skin. Check out Peugeot's "naked" commuters in action in the video after the jump.

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