Audi Quattro Action Team helps Bulgarian Drivers in the Snow

As we've seen in the past, there are many non-traditional ways to promote your brand or a product.

Audi Bulgaria and local advertising agency "Noble Graphics Creative Studio" came up with an idea to promote the brand's quattro all-wheel drive system by lending a helping hand to those in need during the heavy snowfalls experienced in the country this winter.

The company sent out the "Audi quattro Action" team comprising four men to assist any Bulgarian drivers that were stuck in the snow. You can watch the short clip in the video after the break.

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Audi's New U.S. Market Promo for the 2013 RS5 Coupe Facelift

The revised RS5 Coupe is the subject of Audi of America's newest promotional video that depicts the crown jewel of the firm's extended A5 lineup deep in the desert.

The RS5 is motivated by a 4.2-liter V8 that delivers 450 horsepower and is matched to seven-speed S tronic transmission with launch control program that transmits power to all four wheels through Audi's quattro system.

Ingolstadt's answer to the BMW M3 Coupe will launch in the U.S. this year.

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Ram Joins Chevy in Smacking Around the Ford F-150 with a New Commercial

You'll most likely remember Chevrolet's recent Super Bowl XLVI ad on the Silverado where it made fun of "Dave" who didn't make it to the rendezvous point with his friends after a post-apocalyptic catastrophe because he was driving a Ford F-150.

General Motors' move to take a swipe at the F-150 has found a follower as the Chrysler Group's Ram Trucks division has launched its own commercial poking some fun at the Ford pickup truck.

The ad starts by showing the Ram truck with a deep voice (doesn't it remind you of the garbled voices shouting "they took our jobs" in South Park?) in the background asking this question:

"What would happen if you were to take away 30-horsepower from a Ram 1500, remove 27 foot pounds of torque and subtract 40,000 miles from its powertrain limited warranty?" The same voice answers: "Well, you'd end up with a Ford F-150."

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Peugeot's Interactive Short Film Asks a Question Nobody Really Cares to Answer [NSFW]

"What if you let your body drive?" is the name of Peugeot's new interactive short film that's supposed to campaign about the freshly launched 208 supermini, though you won't actually see the car until the very end of the seven minute-long video and only for about 20 seconds.

That's not to say the clip isn't interesting to watch, it's just that there's not much to connect it with the 208...

The film shows a man running around naked for the most part and getting himself into all sorts of bizarre situations after his girlfriend caught him with another woman. Given the amount of rear-end nudity (the front grille has been blurred out) in Peugeot's film, we'll have to warn you that it's definitely not for work.

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College Girl Creates "Walk of Shame" Shuttle Service for Students in Need

From time to time, you're bound to have your low days especially if you're a young and active college student.

We're talking about the so-called "Walk of Shame", which is a term used to describe the morning after a crazy night out when you end up next to someone you may or may not remember and have to walk back to your own apartment or dorm in whatever condition you may be in – and usually, it ain't good…

A young entrepreneur from Michigan found a way to make some money - or at least a name for herself, from the "walkers".

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New VW Tiguan Commercial Featuring Fast and Furious-Style Honda CR-X

Volkswagen has just released a new spot that employs the use of a Fast and Furious-style Honda CR-X de Sol from the mid-1990s to promote its revised 2012 Tiguan SUV and more specifically, its safety credentials. Obviously, the goal here is to draw the attention of a younger crowd.

You can watch it in the video that follows after the jump.

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Meet the Darker, Swimsuit Model-Sexy Side of Ram

We were right to assume that the Chrysler Group's "The Dark Side of Ram" commercial previewed the new top-of-the line Laramie Limited Edition truck, which premiered in Chicago earlier this month.

We don't have anything else to add about Ram's darker colored and more luxurious pickup truck, but if the beautiful brunette in the original teaser captured your attention, you may want to take a glance at the rest of the swimsuit models featured in the clip by watching the videos that follow after the break.

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Sports Illustrated Swimsuit Model Tori Praver Spreads Out for New 2013 Lexus GS

Lexus is playing the curvalicious card of Sports Illustrated Swimsuit model Tori Praver in its latest campaign for the all-new 2013 GS sedan.

As the official automotive marketing partner of the Sports Illustrated Swimsuit property, the Japanese company is taking advantage (or so to speak…) of Praver and using her in a multi-faceted campaign called TORI 500, showcasing an actual racetrack designed around her body.

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Birds on a Wire: Volvo's Teaser for the New V40 Hatchback

While Volvo is not quite ready yet to lift the covers off the all-new V40 compact hatch, the Swedish automaker has published a new 30-second clip called "Birds on a wire" to promote the individuality of the five-door hatchback model, without actually showing the car itself.

The V40 is set to make its world premiere at the Geneva Motor Show in the beginning of March. It will rival the five-door versions of the BMW 1-Series and the Audi A3 Sportsback. Volvo has not yet clarified if it will also present a replacement for the three-door C30.

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Infiniti Brings us a Behind the Scenes Video of the M Hybrid vs Porsche Panamera Spot

Remember how Infiniti's M Hybrid beat the Porsche Panamera S Hybrid in a quarter mile duel for a new commercial that aired last month? Well now, the Japanese carmaker is gining a behind-the-scenes look at what went on during the filming of the spot.

Aside from seeing the M Hybrid burning some rubber the only other interesting bit in this video is the blacked out Mercedes-Benz ML film car - which, of course, goes unmentioned by Infiniti. Watch the two-and-a-half minute long clip after the break.

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Chrysler Reintroduces Brand in the UK with £10 Million “Different Is What We Do” Campaign

A 60-second spot that aired during the break in Sky TV’s Super Bowl coverage last Sunday was the opening shot in Chrysler’s new advertising campaign with which it re-launches the brand in the United Kingdom.

The commercial shows the 300C sedan cruising through Detroit and then emerging through a tunnel in the streets of London, where it is joined by the rest of the brand's UK line-up. It is very similar to this ad only now we see Chrysler's re-badged Lancia models as well.

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And the Most Viewed Commercial during Super Bowl XLVI was….

To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war.

According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.

The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.

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Cry Me a Tear: Subaru New Japanese Commercial for the BRZ Coupe

Subaru has released a new 2+ minute long spot for the freshly launched BRZ coupe in its home market of Japan. And it's pretty dramatic, but not in the way you'd expect an ad showcasing a rear-wheel drive sports…

Apparently, Subaru's marketing folks in Japan believe that healthy doses of drama can create some sort of emotional connection between buyers and its cars. As you can see in the videos after the break, Subaru has whipped up similar ads for its Forester and Legacy models.

And oh, don't forget to blow your nose and while your tears away after you're done watching the three spots.

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Toyota's "Connections" Super Bowl Ad will Take you from Zero to Snooze in 61 Seconds

Toyota has a secret weapon against its rivals in this year's Super Bowl (well, at least those that have scheduled to air their commercials after the Japanese company): it's called "Connections" and it's one of two spots that it will run during the big game.

Provided you haven't already fallen asleep from the soft voiceover heard in the background, the only vaguely interesting part of the commercial is the appearance of a jacked up older generation Camry riding on massive alloy wheels at around 40 seconds into the clip.

Now that you've been warned, feel free to hop over the break to watch Toyota's second Super Bowl XLVI spot.

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BMW gets Playful with Six New Ads, Two of Which will Air during the Super Bowl

While BMW wants to keep its signature motto "Ultimate Driving Machine" alive, it also desires to attract a younger crowd with its marketing efforts on the brand-new 2012 3-Series sedan.

Hence the playful nature of its new U.S. campaign, which comprises six short commercials, two of which will air on TV during Super Bowl XLVI this Sunday.

The 15 and 30 second ads were created by 'Kirschenbaum, Bond, Senecal + Partners', and all of them demonstrate some of the new technologies that have been incorporated into the latest 3-Series in a humorous manner. You can watch all of them right after the break.

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Chevy Takes a Stab at Ford with its New Super Bowl Ad for the Silverado

And the claws are out! Chevrolet makes no apologies for its new commercial on the Silverado pickup truck that will air during the first quarter of Super Bowl XLVI on Sunday.

Set in a post-apocalyptic world that draws on the Mayan predictions, the ad shows a group of friends that made it out alive and who all happen to be Silverado owners.

Once they assemble, they notice that one of their buddies didn’t make it to the meeting point – the missing friend happens to own a Ford…

You can take a look at Chevy's "2012" Super Bowl ad in the video after the break.

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Chevrolet Goes Big for Super Bowl with Five New Ads

GM's Chevrolet division will have a huge presence at this year's Super Bowl game as it plans to air no less than five commercials focusing on the Camaro, the Sonic and the Volt.

These include the "Needing Getting" music video for the Sonic from the band OK Go that will air during the pregame program, the "Aliens" spot showcasing the Volt, the "Chevy Happy Grand" with the Camaro Convertible, the "Sonic Anthem" that chronicles the sub-compact's stunts, and the "Joy", again with the Sonic.

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Suzuki Airs Final Version of its Super Bowl "Sled" Ad with New Song from 50 Cent

Last weekend, we showed you Suzuki's new Super Bowl commercial for the Kizashi sedan title "Sled". As it turns out, it wasn't the final version that will air during the big game on Sunday, February 5, but a preview clip with music from Ben Kahle.

However, the only change made to the commercial is the addition of rapper 50 Cent's "Movin' On Up" song. Other than that, it's the same ad showing an Eskimo swapping his dog sled for a Kizashi all-wheel drive saloon.

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Acura Releases Second Super Bowl Ad with Jerry Seinfeld Trying to get the NSX

With close to 7 million views on YouTube in just three days after it launched, Acura's first ever Super Bowl commercial titled "Transactions" with Jerry Seinfeld trying to be the first in line to take delivery on the upcoming NSX, is one of the most watched ads of this year's game.

Therefore, it only makes sense that Acura will bet heavily on the commercial to create more buzz around its name.

Following the extended version of the original ad, Acura has released a second commercial with Jerry Seinfeld, who once again attempts to convince the man who secured the first NSX to give him his place through bribery, which in this case involves a Munchkin.

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Alfa Romeo Giulietta goes on Ice to Play Some Hockey

Alfa Romeo's British arm set out to find whether a car could play ice hockey for its latest promo video on the Giulietta compact hatch.

The answer to the question is yes if you're an automaker and don't have a problem renting out an ice skating ring for hours on end and more importantly, if you don't mind the occasional mishap, because as one YouTube commentator pointed out, we find it hard to believe that the Giulietta didn't crash into the wall at around 1 minute and 17 seconds into the video…

Jump past the break to watch the clip.

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