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Showing posts with label Chrysler Videos. Show all posts
Showing posts with label Chrysler Videos. Show all posts

Wednesday, February 8, 2012

Chrysler Reintroduces Brand in the UK with £10 Million “Different Is What We Do” Campaign


A 60-second spot that aired during the break in Sky TV’s Super Bowl coverage last Sunday was the opening shot in Chrysler’s new advertising campaign with which it re-launches the brand in the United Kingdom.

The commercial shows the 300C sedan cruising through Detroit and then emerging through a tunnel in the streets of London, where it is joined by the rest of the brand's UK line-up. It is very similar to this ad only now we see Chrysler's re-badged Lancia models as well.

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Tuesday, December 27, 2011

The Year that Was: The Chrysler Group Rewinds 2011


The Chrysler Group has put together a video that highlights all the important events that took place in the year.

These include several important product introductions such as the new Chrysler 300 and 200, the redesigned Dodge Charger and new Durango, and the presentation of the Abarth 500, plus the early repayment of US$7.6 billion in loans to the U.S. and Canadian governments six years before the loans came due.

You can watch Chrysler's video for yourself right after the jump.

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Tuesday, November 22, 2011

“See it Through” with “Mannish Boy” in an “Imported from Detroit” Chrysler 300


We'll admit that the title may seem like yours truly forgot to take his meds today – but for better or for worse, that’s not the case. You see, all three quotes come from Chrysler's new 60-second ad that will air on Thanksgiving Day during the Lions-Packers football game.

“See it Through” is a 1917 poem by Michigan poet laureate, Edgar A. Guest. The carmaker says that it's appropriate since it exemplifies the comeback of Detroit and Chrysler.

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Friday, October 28, 2011

Chrysler Group's New SRT8 Video Works Visually but not Aurally


We all like watching powerful cars drifting slideways and burning rubber and fortunately, we get plenty of that in the Chrysler Group's new SRT video starring the 2012MY SRT8 versions of the Chrysler 300, Jeep Grand Cherokee, Dodge Challenger and Charger.

But (there's always a but, isn't there?) while there's no doubt that the clip is visually stimulating, it completely misses the point when it comes to making our ears happy. Watch the video after the break and you'll see/hear what we mean.

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Monday, September 19, 2011

Chrysler Touts New 300's 8-Speed Automatic in New Imported from Detroit Commercial


The Chrysler Group continues to roll out new advertisements that communicate the “Imported from Detroit” message, albeit without the success of the original commercial starring Eminem that in our opinion should have been about the new 300 instead of the 200, but that is another tale for another time.

The new 60-second commercial is titled, “If You’re Gonna,” and it begin to air on national and cable networks last Friday, September 16.

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Friday, August 12, 2011

WTF Edition: Corvette ZR1 Showoff Hits Chrysler 300 SRT8 [NSFW]



You're enjoying a day on the track when all of a sudden someone bangs your pride and joy: what's your first reaction?

Well, our guess is you may use a different choice of words, but more or less, it'll be in the same tone as the driver of this Chrysler 300 SRT8 that was hit by a Chevrolet Corvette ZR1 that lost traction after a bit of a showoff.

Watch the video after the break, but be advised, there's foul language to be heard so turn off your speakers if you happen to be at a workplace.

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Wednesday, July 20, 2011

Chrysler Suspends Workers Caught on Camera Misbehaving


Chrysler announced on Tuesday that it suspended nine workers from its Trenton Engine Plant without pay after FOX aired a report showing them drinking and smoking during lunch break.

It all started when big brother FOX 2 reporter Rob Wolchek received two separate calls from colleagues of the aforementioned workers claiming that they no longer wanted to work with people behaving in such a dangerous manner.

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Monday, June 6, 2011

Chrysler Debuts New Imported from Detroit Commercial Starring Dr. Dre


And the beat goes on for Chrysler's much-talked about Imported from Detroit campaign with the release of the latest spot of the series called “Good Things” starring hip-hop artist, producer, record executive, and occasional actor, Dr. Dre.

The famous rapper is seen driving the 2012 Chrysler 300S sedan through the streets of Los Angeles while showing off his signature Beats by Dr. Dre audio system that is optionally available in the car.

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Friday, May 27, 2011

Chrysler Tones it Down a Notch with its New Imported from Detroit Campaign for the 2011 Town and Country


The refreshed 2011 Town and Country minivan is the point of focus in the latest commercial in Chrysler’s “Imported from Detroit” campaign. The new TV spot is called “The Quiet Ones” and it takes us to Michigan and the state’s 2011 hockey champions, the Novi Wildcats, featuring one of the team members, Mason Pew. Read more »

Wednesday, May 11, 2011

Chrysler’s Latest Imported from Detroit Ad Featuring Designer John Varvatos


The next chapter of the Chrysler Group’s much talked about 'Imported from Detroit' campaign brings us yet another native of America’s Motor City who made it big, renowned fashion designer and entrepreneur, John Varvatos. The TV spot is named ‘Attitude’ and centers on the new 2011 Chrysler 300 sedan (notice the new Mopar grille?) playing on Varvatos’ sense of style, and according to the ad, his “Detroit blue-collar attitude” when it comes to work.

The latest commercial in Chrysler's ‘Imported from Detroit’ series follows the ads with rapper Eminem for the 200 sedan and more recently, the Homecoming spot starring Detroit Lions rookie, Ndamukong Suh, again for the 300 sedan. The US automaker also plans to air a commercial featuring artist, producer, label head and entrepreneur, Dr. Dre in the all-new 2012 Chrysler 300S. Watch the spot with John Varvatos in the video after the jump.

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Friday, May 6, 2011

Chrysler Hires NFL Rookie of the Year for New ‘Imported from Detroit’ Campaign


Unless you’re a fan of the NFL, chances are you’ve never heard of the new face of Chrysler’s ‘Imported from Detroit’ campaign, Ndamukong Suh. For those of you whom the name doesn’t ring a bell, Suh is a young football player who was recently named Defensive Rookie of the Year. In the summer of 2010, the 24-year old signed a five-year contract with the Detroit Lions worth $68,000,000 with $40,000,000 guaranteed – no, we got the zeros right….

Even though the Ford family is signing his checks, Suh is the star of Chrysler’s latest ‘Detroit’ ad for the new 300 sedan titled “Homecoming”. The commercial plays up the values of humble beginnings and hard work ethics with Suh putting up a face that makes you ask “why so serious?” Hit the break to watch the advert.

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Tuesday, March 29, 2011

FatChance 2.0: The Very First Customized 2011 Chrysler 300 [with Videos]


The original Chrysler 300 is perhaps one of the most popular cars in the tuning industry here in the States, so it doesn’t come as a surprise that the Detroit automaker is using the car’s successor to tap into the custom scene.

The very first customized 2011MY Chrysler 300 is called the Fatchance 2.0 and it made its debut alongside the firm’s “S” concept cars at this past weekend’s Annual Spring Festival of LXs in California (see here). The low-rider 300 was crafted by John Fortuno aka Fatchance, who apparently caught the attention of Chrysler with his first generation 300-based FatChance 1.0.

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Chrysler Teases 2011MY 300, 200 and Town & Country “S” Concepts at LX Spring Festival


Chrysler found the perfect opportunity to preview its upcoming range of ‘S’ models at the 6th Annual Spring Festival of LXs in Irvine, California this past weekend. The Detroit automaker showed off the “S” trimmed 2011MY 300 sedan, 200 Convertible and Town & Country in concept forms, though all three models are scheduled to enter production later this year starting with the 200 this spring.

According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.

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Tuesday, March 15, 2011

Chrysler Launches New “Imported from Detroit” Merchandise – And no, They’re Not Made in China…


Chrysler has released a new dedicated lineup of clothes and apparels featuring the brand’s “Imported from Detroit” motto, which first appeared on the 200 Super Bowl commercial with Eminem. And yes, the possibility that the merchandise may not be made on this side of the world did cross our minds too, but Chrysler’s website put those dastardly doubts to rest stating that the clothes and apparels are all made in the USA.

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Wednesday, March 9, 2011

Chrysler Fires Employee for Using F-Word on Detroit Drivers in an Official Tweet


If this isn't the definition of irony, we don't know what is; the company that not only prides itself for being from Detroit but has also built its entire marketing campaign around its Motown city roots posted a tweet cursing Detroit drivers!

“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive,” read the tweet on Chrysler’s official Twitter account earlier this morning. Shortly after, it was removed and Chrysler posted an apology.

If you’re thinking that this may have been the work of an outsider, you’re partially right. As it turns out, an employee of the social media company that runs Chrysler’s Twitter account New Media Strategies (NMS) posted the specific tweet. Chrysler quickly found out who the culprit was and not surprisingly, terminated the employee.

We can understand his / her frustration – hell, we’ve all cursed other drivers at some point, but unless the perpetrator mixed his personal account with the one he or she handles for Chrysler, the move doesn’t really make any sense. Chrysler’s official statement follows after the jump.

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Monday, February 7, 2011

VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit


Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.

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Friday, January 21, 2011

VIDEO: New Chrysler Ad Emphasizes the Importance of Style


In its latest commercial, Chrysler takes a trip down memory lane, showcasing some of its vintage models and wonders what ever happened to the glamour and style that these cars represented. And you guessed it; according to Chrysler, good 'ol American style is making a comeback on the firm's new models like the recently launched 300 sedan. Video available after the jump.

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Wednesday, January 19, 2011

Chrysler and EPA Working on Hydraulic Hybrid System for Passenger Cars [with Video]


Chrysler and the U.S. Environmental Protection Agency (EPA) today announced a new partnership to explore the possibility of adapting the EPA's hydraulic hybrid system for passenger cars and light-duty vehicles. Developed by the EPA, the hydraulic hybrid system is currently used in industrial applications, including large delivery trucks and refuse trucks, but Chrysler, keen on developing a new portfolio of hybrid vehicles, wants to adopt it for use on passenger vehicles. Read more »

Monday, January 10, 2011

New Chrysler 300 gets its Public Debut at NAIAS 2011 [with Video]


To say the new 300 sedan is an important model for the future of the Chrysler Group is an understatement. This was more than evident at the firm's press conference at the Detroit motor show today, segments of which you can watch in the video after the jump.

The overhauled for the 2011 model year full-size sedan boasts new sheetmetal as well as a significantly improved interior and a modern 3.6-liter V6 engine with 292HP that joins the 363HP-strong 5.7-liter V8 Hemi. Last week, Chrysler announced pricing information for the 300, which starts at $27,995 for the entry-level V6 model and tops out at $41,145 for the V8 version with AWD (click here for more details).


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Thursday, January 6, 2011

VIDEO: On the Road Footage of 2011 Chrysler 300


As well as revealing pricing information on the 2011 model year 300 earlier today, Chrysler has also unleashed a new video with driving footage of its redesigned saloon. We'll remind you that the 300 will get its world premiere at the Detroit Auto Show in just a few days, with sales to follow shortly after. In the U.S., Chrysler's full size sedan will offer buyers a choice of two engines, a 292HP 3.6-liter V6 and a 363HP 5.7-liter Hemi V8, the latter with the option of all-wheel drive. Video follows after the jump.

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