Peugeot's Interactive Short Film Asks a Question Nobody Really Cares to Answer [NSFW]

"What if you let your body drive?" is the name of Peugeot's new interactive short film that's supposed to campaign about the freshly launched 208 supermini, though you won't actually see the car until the very end of the seven minute-long video and only for about 20 seconds.

That's not to say the clip isn't interesting to watch, it's just that there's not much to connect it with the 208...

The film shows a man running around naked for the most part and getting himself into all sorts of bizarre situations after his girlfriend caught him with another woman. Given the amount of rear-end nudity (the front grille has been blurred out) in Peugeot's film, we'll have to warn you that it's definitely not for work.

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Très Chic: Peugeot XY Concept is all About Luxury and Style

While most gearheads will focus their attention on the 208 GTi Concept, Peugeot has readied a second study based on its freshly launched supermini. This one is called the 208 XY Concept and it will also debut at the 2012 Geneva Auto Salon in a couple of weeks' time.

The 208 XY study could be Peugeot's answer to the more upscale Citroen DS3 sub-compact model. Premium touches on the outside include a bespoke ‘Pulsion’ paintwork that Peugeot says has the ability to change color depending on the distance and the position from which it is viewed. It is created with sixteen coats of paint and lacquer.

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Très Chaud: Peugeot Reveals 208 GTi Concept Ahead of Geneva Motor Show

Peugeot has a very long history in the hot hatchback segment that spans more than three decades and it promises to continue the tradition with the newly introduced 208 supermini that forms the base for the new GTi Concept, which will make its first public appearance at the Geneva Motor Show in March 2012.

While the Peugeot 208 GTi comes with a concept tag, a production version is a done deal and could be revealed as early as this autumn at the 2012 Paris Motor Show with sales likely to kick off next year.

The 208 GTi is based on the regular three-door hatchback model and features a subtle aero kit with elegant wheel arch extensions that make room for the beefier five-spoke alloy wheels, side skirts, a roof spoiler and a neat looking rear diffuser with two chromed tailpipes.

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Confirmed: Peugeot will Debut 208 GTi Concept at the Geneva Auto Salon

We just received word that the teaser picture released by French carmaker Peugeot earlier today is indeed the 208 GTi Concept as we suspected and it will make its world premiere at the 82nd Geneva International Auto Salon in the beginning of March.

The 208 GTi Concept will be powered by the 1.6-litre turbocharged four-cylinder engine Peugeot shares with BMW’s fast Minis. The study will be very close to the production model that will follow in less than a year's time.

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Is this Official Peugeot Teaser for the New 208 GTi?

Over the past three decades, Peugeot has made a name for itself in the hot hatch market with cars like the 205 GTI/Rallye/Turbo, the 106 Rallye/GTi and the 206 RC/GTi.

Naturally, the recent presentation of the 208 supermini meant that the French carmaker is getting ready to revive the RC / GTi moniker. This may happen sooner than we think as Peugeot just published a teaser photo of a double tip exhaust on its Facebook page with the caption "Is the myth coming back?"

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PSA Peugeot-Citroen and Renault Say They're Too Thin on Profits by Making Cars in France

In a move that reminds us a lot of what Fiat-Chrysler CEO, Sergio Marchionne told the Italian government not too long ago, both Renault and PSA Peugeot-Citroen executives told French parliamentary officials in separate appearances before the Senate that they can't make a profit from building cars in France.

According to a report from Autonews Europe, the Renault Group was represented by chief operating officer Carlos Tavares, while PSA Peugeot-Citroen sent Denis Martin, executive vice president for industrial operations. Both automakers confirmed the comments.

Tavares told the French commissions that one of Renault's most popular models, the Clio, costs €1,300 (US$1,700) more to produce at the firm's Flins plant in France than in the company's factory in Bursa, Turkey.

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Peugeot Launches 208 "Ice Velvet" Limited Edition for Europe

Even though the new 208's launch isn’t schedule until spring, Peugeot has already started releasing limited editions versions of its latest supermini.

The first special edition is named “Ice Velvet” and it will be produced in just 650 units. It will be sold in 18 European countries, with 208 cars earmarked for France where it will cost €23,500.

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Peugeot Officially Unveils New 208 Supermini Ahead of Spring 2012 Launch [Photos and Video]

After yesterday’s leak of the first pictures of the new Peugeot 208, the French company went ahead and officially revealed its brand-new supermini that will replace the current 207 series.

The A9 project, which is the new 208’s internal designation, is very important for Peugeot as it will compete in the highly competitive European B-segment rivaling the likes of the Ford Fiesta and Toyota Yaris.

Its significance for Peugeot is evident in the marketing tag applied by the company's management: “Re-Generation”. The French firm's Marketing and Communications Director, Xavier Peugeot, said: “The 208 is a new illustration of the marque’s project launched two years ago, representing a new stage in Peugeot’s desire to drive itself towards even greater modernity.”

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Leaked! First Official Photos of New Peugeot 208 Supermini

The brand-new 2012 Peugeot 208 wasn't supposed to make its official appearance until later this week, but the first photos of the French supermini have already hit the interwebs.

The 208 is the successor to the Peugeot 207 that has been in production since 2006, and it will compete against the likes of the Volkswagen Polo and Fiat Punto in the highly popular in Europe, B-segment.

According to the first details that were published along with the pictures, the 208 is more compact than the 207 measuring 3,975mm long, or 70mm less than its predecessor. More importantly, Peugeot's engineers managed to reduce the weight by a whopping 110kg or close to 250 pounds on average across the range.

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